SRK brings in new strategies for Ra. One’s success
October 7th, 2010 - 4:39 pm ICT by Sampurn Wire
October 6, 2010 (Sampurn Wire): Superstar Rajinikant and Aishwarya starrer trilingual movie Robot is doing a great business within just one week of the release. the viewers has loved the new idea but this has led to a tension among the Ra.One makers and team.
Recently Shah Rukh Khan had called in a meeting with his Ra.One team and they decided to make it the first-ever interactive gaming flick. The success of the Rajini movie has made Ra.One team doubly alert and they do not want to keep any stone unturned for its success.
On Sunday, SRK had a meeting with his team at ‘Mannat’ and it was attended by director Anubhav Sinha, producer Shah Rukh and Oscar winner sound recordist Resul Pookutty.
They came up with some vital strategic ideas following a heated debate. The most important decision was to make it a full-fledged gaming movie.
Sound designer Resul Pookutty was quoted saying that they will face the greatest challenge of balancing between the two clearly different worlds of gaming and movies. He added that they have watched the film at SRK’s home on Sunday and decided some strategies to make the movie totally different from any super hero films.
A source was quoted saying that the movie’s climax will allow the viewers to play the Ra.One game in the theaters while watching the movie. This will make it a unique participating cinema, which has never taken place. They also decided to add drama and emotions to this superhero movie as they believe that without it, the film won’t appeal to the audience here.
The source further confirmed that the reason behind Robot’s success is that it has combined emotions and drama with special effects.
Well, we might expect our superhero in Ra.One shedding a few drops of tear now!
–Sampurn Wire

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Tags: aishwarya, climax, different worlds, emotions, fledged gaming, flick, greatest challenge, interactive gaming, mannat, october 6, oscar winner, ra, rajinikant, robot, shah rukh khan, sound recordist, special effects, super hero, theaters, winner sound