Snoop Dogg signs lucrative deal with MTV

February 12th, 2009 - 6:17 pm ICT by ANI  

Washington, Feb 12 (ANI): Rapper Snoop Dogg, who recently quit his label Interscope Records after 10 years, has signed a deal with MTV to release his next album and launch a variety show.

The multi-platform deal will see him host a weekly entertainment programme titled Dogg After Dark, which will feature celebrity interviews, sketch comedy and musical performances.

MTV bosses will also handle his music career with distribution and promotional ties to his upcoming record, Malice in Wonderland, slated for release later this year.

“Snoop has been a mainstay across MTV screens for over a decade by pushing the boundaries of hip-hop with his signature antics, incredible catalogue of music, legendary videos, larger than life personality and even a little controversy. We look forward to launching this new multidimensional partnership with the Doggfather, Contactmusic quoted MTV Networks Music/Films/Logo Groups President Van Toffler as saying.

It is the second TV show for Snoop, for he has already starred in his own reality show on the E! network called Fatherhood. (ANI)

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