Shahid’s hopes lie on ‘Badmaash Company’ now
April 26th, 2010 - 11:27 am ICT by Sampurn Wire
April 26, 2010 (Sampurn Wire): ‘But then we should be able to sail through after accounting DVD and satellite sales’
Looking at the way makers are coming up with this statement week after week (sometimes even months before the release, as Himesh Reshammiya did in case of ‘Radio’), one wonders if producers have stopped worrying completely about theatrical sales. Of course for big films, it is imperative that there are good foot falls in theaters. But when it comes to smaller films like ‘Phoonk 2′, there is so much of dependency (and comfort) when it comes to eventual recovery of amount spent in making them.
This is why even as ‘Phoonk 2′ nets close to Rs. 5 Crores in it’s opening week, there don’t seem to be many regrets. The film is all set to fold up at collections that would be lesser than the first in the series. Still, some decent money coming in from a one week run has ensured that recovery won’t be a problem. A coverage affair, ‘Phoonk 2′ has managed to safeguard itself to some extent but in the process has also made a declaration loud and clear that Indian audiences are no more in mood to bear any sub standard or routine affair. Yes, it is always maintained that horror is a safe genre to explore but looking at the way ‘Phoonk 2′ has folded up, it is obvious that expectations are far higher now. Even this genre needs a reinvention. Sooner it happens, better it would be for the industry.
As for ‘Paathshaala’, it has surprised with managing face saving collections at least at the end of first week. With close to 10 crores coming in, it is not a total disaster that one had expected it to after a pathetic first day response and even worse reviews coming it’s way. Yet again, the losses would be minimal though the film being a Shahid Kapoor starrer means that makers would be able to sell the DVD and satellite rights at reasonable costs at least.
With the release of the film, Shahid is now through with his backlog (one can pardon him if and when ‘Milenge Milenge’ releases; it is way too dated after all) and all eyes are now set on his ‘Badmaash Company’. This film would be his most important release after ‘Kaminey’. If it doesn’t work, it would be a long road to walk for Shahid once again because ‘Mausam’ is the only other film that he currently has in hands.
-Rudhir Burman / Sampurn Wire
- 'Housefull' And 'Badmaash Company' Gain As 'Kites' Comes Down - Jun 07, 2010
- Now 'Paathshaala' and 'Phoonk 2' fail - What's the excuse of the week? - Apr 19, 2010
- Kareena and Shahid Won't Be Promoting Their Film Together - Mar 15, 2010
- Shahid Kapoor and Aditya Chopra finally enjoy a success - May 10, 2010
- Shahid-Kareena's 'Milenge Milenge' Follows Himesh's 'Radio'? - Jul 20, 2010
- Kareena, Shahid not to promote 'Milenge Milenge' together - Mar 15, 2010
- Five releases, five more disasters - Apr 26, 2010
- Crucial Week for Shahid Kapoor - May 07, 2010
- Music review - Paathshaala (2010) - Mar 22, 2010
- Success more dangerous than failure: Shahid Kapoor (Interview) - May 20, 2012
- Kareena's 'Milenge Milenge' Opens Better Than 'Main Aurr Mrs Khanna' - Jul 13, 2010
- Movie Review: Milenge Milenge (2010) - Jul 09, 2010
- With No New Release, BC And HF To Benefit From 'Kites' Debacle - May 28, 2010
- "People think ki chalo bhoot aayega aur daraega" - Milind Gadagkar (Director of 'Phoonk 2') - Apr 16, 2010
- Priyadarshan faces his weakest release till date - 'Bumm Bumm Bole' - May 13, 2010
Tags: backlog, collections, crores, decent money, disaster, extent, genre, good foot, horror, indian audiences, losses, producers, radio one, regrets, reinvention, satellite rights, satellite sales, shahid kapoor, theaters, theatrical sales