Selena Gomez to launch her own perfume

July 18th, 2011 - 6:52 pm ICT by Aishwarya Bhatt  

New York, July 18 (THAINDIAN NEWS) Justin Bieber’s girlfriend Selena Gomez has been handed a deal by Adrenalina to come out with her own signature fragrance. The 18-year-old’s fragrance will be the latest in the line of the many celebrity fragrances and it is expected to be released in the spring of 2012.

Adrenalina is a press release stated that, “Adrenalina, an extreme sports and adventure-themed lifestyle brand, today announced its plans to expand their identity and enter the world of fragrances.”

The statement further explained what the contract with Gomez entails. It said, “Adrenalina alongside Gomez will develop, manufacture, and distribute the singer and actress’s fragrance throughout the world.”

Bieber’s signature fragrance which is called ‘Someday’ has become the biggest selling celebrity fragrance of all time. Adrenalina is expecting a similar success with their association with Gomez. The company indicated that they are glad to be associated with Gomez.

The CEO of Adrenalina, Ilia Lekach, is convinced that Gomez is the best person to take the company to the next level. Lekach said the company will come out with more details of the agreement in the coming days.

Observers are wondering if Gomez’s fragrance will be as successful as Bieber’s fragrance.

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