Saks shake off Poshs denim lineFebruary 20th, 2009 - 6:11 pm ICT by ANI
New York, Feb 20 (ANI): Giving a jolt to Victoria Beckhams fashion ambitions, American department store Saks Fifth Avenue has dropped her fembot denim line, dVb.
Henri Bendel and Kitson already dropped Posh earlier this year because of poor sales of her denim line.
And now sources have revealed that Saks, which first carried her jeans, decided to give a miss to soccer stud David Beckhams wife after she sold her upscale designer line exclusively to Bergdorf Goodman.
“Saks dropped Victoria Beckham’’s line” and will not reorder more, the New York Post quoted the source as saying.
The insider further added: “They were offended when she sold her dress line to Bergdorf’’s and not to Saks, even though Saks launched her denim line in their New York store. Bergdorf never carried her jeans, but they got her designer line anyway.
However, cancelling Posh’’s denim line should not have a big impact on Saks.
“Nobody wanted to buy 300 dollars jeans from someone who is not a trained designer,” said the source.
“At this time there is no Victoria Beckham product stocked at Saks, but we continue to work closely with several leading stores and many independent US fashion retailers, said a rep for Beckham.
Meanwhile, Saks, Henri Bendel and Kitson all refused to comment on the issue. (ANI)
- Victoria Beckham's fashion line dropped from US stores - Feb 21, 2009
- Holmes replaces Posh's fashion line in high-end LA boutique - Sep 04, 2009
- Posh to relaunch denim line - Nov 28, 2009
- Posh fashion finally makes a mark! - Sep 15, 2009
- Posh says fashion industry finally taking her seriously - Sep 14, 2009
- Beckham ends contract with Armani - Aug 13, 2009
- Posh quits as the face of Emporio Armani - Aug 10, 2009
- Joshua Schulman leaves Choo for Bergdorf Goodman - Apr 13, 2012
- Victoria steps down as Armani model - Aug 10, 2009
- Victoria loves Russell Brand's dress sense - Feb 09, 2012
- Victoria Beckham's denim woes - May 05, 2008
- Victoria scouted model at beach party - May 12, 2011
- Hollywood style icons turn fashion designers - Aug 06, 2010
- Stores turn down Poshs new clothing line! - Jul 12, 2008
- Victoria Beckham plans to open stores in China - Jun 15, 2012
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