SABKI LAADLI-BEBO Join the Narang family celebrating the birth of their daughter

March 19th, 2009 - 10:47 pm ICT by Sampurn Wire  

SABKI LAADLI-BEBO  Join the Narang family celebrating the birth of their daughter My son is my son till he has got himself a wife, but my daughter is a daughter all the days of my life- Kuku Narang, father of Bebo

STAR Plus Presents

“SABKI LAADLI-BEBO’

Join the Narang family celebrating the birth of their daughter from March 11, 2009, every Mon-Fri, 10.00 p.m. only on STAR Plus

Mumbai, March 10, 2009: Birth of a girl child has always been an occasion to celebrate on STAR Plus’, and now the celebrations get bigger and joyful with the launch of the new show “Sabki Laadli-Bebo’ A simple story of a simple family who has always yearned for a baby girl after having three sons, are eventually blessed with “Bebo’, who becomes “sabki ladli’ in no time, and leads the un-spoilt life of a dearly loved princess till certain harsh realities compel her to face adversity. “Sabki Ladli – Bebo, co-produced by Endemol and Sachidanand Productions, shows how for the Narangs, the world revolves around the “ladli’ daughter bringing alive the concept of “Bitiya hi hai inki duniya”.

Bebo, the daughter of Lahori Raj Narang and Amarjeet Narang, brings a bundle of joy and happiness to their lives, and fulfills a life-long desire for a daughter. “Sabki Laadli-Bebo’ is a show where the family cannot stop showering their love for the ladli Bebo, creating a whole new world which only revolves around a girl child. A positive happy show which explores various facets of human relationships and emotions when the family finds itself caught in a sudden twist of fate.

Commenting on the launch Keertan Adhyanthaya, EVP & GM – STAR Plus, said, “Sabki Laadli Bebo is our Holi offering to the viewers of STAR Plus, and a show that will get our viewers hooked to watch the Narang’s joy on the birth of a girl child and follow the twists in the tale. This is also the beginning of a series of four new shows on STAR Plus, each with a distinct and engrossing concept and treatment.” “We are confident that Sabki Ladli Bebo will capture the imagination of people and provide a positive, realistic story that is sure to enthrall and entertain”, he added.

Anjana Sood and Vicky Chandra, Sachidanand Productions, said, “Laadli portrays the story of a girl Bebo – a lucky charm of the family born with a silver spoon in her mouth, adorable and much adored, unaware, unheard and unexposed to the miseries, hardship and sorrows of life. However, since life is not a bed of roses, she comes to understand the depth of human bonding and interpersonal relationship as her journey through life unfolds and brings her face to face with the highs and lows and twist and turns of the realties of life. A simple and much tagged about concept and story line yet it is the treatment and the presentation that develops into a strong, dramatic, emotional show realistically woven that gels well with the present and the past generation.”

On the launch of Sabki Ladli Bebo, Deepak Dhar, Country Head, Endemol India, commented, “Ladli is another step in Endemol’s continued efforts to expand the fiction programming platform. At Endemol, our aim is to create differentiated programming concepts that are clutter breaking. Ladli celebrates a family’s love for the young daughter of the house and we have used new faces and authentic locales to ensure that the originality of the story is maintained.”

Join STAR Plus and the Narangs in their celebration of the girl child on the occasion of Holi, March 11, 2009 at 10.00 p.m. and be a part of the family at the same time every Monday to Friday. -Sampurn Media
SABKI LAADLI-BEBO  Join the Narang family celebrating the birth of their daughter

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