Rumer Willis is the new face of the ‘Badgley Mischka’ brand
December 17th, 2010 - 11:35 pm ICT by Aishwarya Bhatt
Malibu, Dec 17 (THAINDIAN NEWS) Rumer Willis is the new face of the ‘Badgley Mischka’ brand. She is going to be an integral part of their spring marketing campaign.
Designers Mark Badgley and James Mischka revealed that they really like the 22 years old Rumer Willis and feel that she represents their brand, as the model and the brand are both flamboyant.
The designer duo said in a statement that, “We adore Rumer, she is glamorous, youthful and fun. Rumer captures the spirit of all of our spring collections, especially our newly launched Mark + James collection.”
As part of the campaign, Rumer is going to showcase the entire collection of Badgley Mischka, right from evening gowns to the swimwear. Since the designers feel that Rumer personifies the spirit of their youthful and fun collection, so they think that she would be the apt model to display it too. However all fans of the designer and Rumer would have to wait a while to see the campaign pictures, as they would appear in lifestyle magazines only in March 2011.
According to People Magazine, Rumer is more than happy to be handed the assignment. She said that, “I was thrilled and honoured to be chosen to represent the Badgley Mischka brand. Working with (designers) Mark and James is an incredible opportunity.”
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Tags: 22 years, badgley mischka, designers, entire collection, evening gowns, fun collection, lifestyle magazines, malibu, mark badgley and james mischka, marketing campaign, new face, people magazine, rumer willis, showcase, spirit, spring collections, swimwear