Rumer Willis Bags Badgley Mischka’s Ad Campaign
December 17th, 2010 - 8:06 pm ICT by GDBy Ranjan Bhaduri
Dec 17, (THAINDIAN NEWS) The eldest daughter of Bruce Willis and Demi Moore, Rumer Willis has been picked by ace US design house Badgley Mischka as their new model. The 22-year-old pretty lady was picked by Iconix Brand Group, the parent company. She is slated to appear in the spring ad for the brand. Currently, the lady has a lot in her hand. She will appear for the flagship Badgley Mischka collection. Along with that she will also represent the Mark & James label, swim wear, handbags and footwear. Designers James Mischka and Mark Badgley have describes Rumer Willis as “glamorous, youthful and fun’ and she has an edgy style which gels with the image of their brand.
Earlier the iconic label was represented by celebrities like Eva Longoria and Sharon Stone. The new ad campaign of the ace designers will start appearing in top lifestyle and fashion magazines early next year. The ads will show Rumer Willis appearing in various types of costumes including swimwear and evening wear. She was thrilled to be chosen by the ace designers and said she was excited and honored to be selected by the Badgley Mischka brand. She is, however, no stranger to the glamor of the showbiz industry. She faced the camera for the first times when she was just 5-years-old.
Badgley Mischka has been held as one of the top 10 US based designers by a prestigious lifestyle magazine. The Hollywood celebs swear by their stylish and glamorous evening wear. The new range of the designers will offer the buyers a wide array of choice, say the duo.
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Tags: ad campaign, badgley mischka, brand group, bruce willis, demi moore, eldest daughter, eva longoria, fashion magazines, flagship, glamor, james mischka, lifestyle magazine, new model, parent company, pretty lady, ranjan, rumer willis, sharon stone, showbiz, swimwear