Row with multiplexes affects ‘Tashan’ collectionsApril 26th, 2008 - 5:48 pm ICT by admin
Mumbai, April 26 (IANS) Yash Raj Films’ much-hyped “Tashan” was not released in major multiplexes across the country due to a tiff with cinema hall owners over sharing of revenues. And the stand-off is now affecting the film’s collections. The share offered by Yash Raj Films to multiplex owners - 45 percent of the box-office collections in the first week - was not acceptable to the.
The first day’s collection of “Tashan”, which opened only in single-screen theatres Friday, stood at 70 percent to 80 percent in Mumbai. This is not a good sign for Yash Raj Films because collections are expected to slide hereafter as the film hasn’t got very encouraging reviews.
Moreover, the banner stands to lose as big money is generated from multiplexes with larger number of shows and costlier tickets.
The movie’s poor show at single-screen theatres would only further spoil its chances at the multiplexes.
With “Krazzy 4″ and “U Me Aur Hum” already limping at the box office in the third week of their run and “Tashan” turning out to be a non-starter, “Race” in its fifth week has a chance to further consolidate its position in the market.
“Sirf, The Life Looks Greener on the Other Side”, which also released this week, is no match to any of these movies. It made a bad start from day one itself.
“Khuda Ke Liye” is in a league of its own. It has already written its success story in India, though its collections have now dropped to 40 percent. But in some multiplexes here, the Pakistani film by Shoaib Mansoor is still running to packed houses.