Robert Pattinson inspires new range of underwear

July 27th, 2010 - 7:06 am ICT by IANS  

London, July 27 (IANS) Hollywood heartthrob Robert Pattinson is the inspiration for a new range of men’s underwear being launched by British retailer Marks and Spencer.
The range is being called R-Pant, designed to be worn underneath skinny jeans and trousers. But Pattinson turned down the opportunity to model the underwear, reports contactmusic.com.

“Over the last three years we’ve seen an increase in the popularity of hipsters. The new range is designed to appeal to a young, fashion-savvy customer,” said Richard Beale, head of merchandising at the store.

One in four men in Britain buy underwear from Marks and Spencer, and Pattinson has been seen buying underwear in the store before.

Oli Arnold, style director of Men’s Health magazine, said: “I hate seeing the waistbands of men’s pants poking out of the top of their jeans. Do Marks and Spencer even sell skinny jeans? Maybe lots of women will buy them for their husbands and boyfriends though.”

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