Rihanna is the new face of Armani

July 12th, 2011 - 10:08 pm ICT by Aishwarya Bhatt  

Milan, July 12 (THAINDIAN NEWS) Rihanna has been unveiled as the new face of fashion outlet Emporio Armani Underwear and Armani Jeans. By the announcement Rihanna replaces actress Megan Fox for the role.

The Hollywood Reporter reported that Rihanna met Roberta Armani in Milan last May to finalize the deal. In an announcement made by Giorgio Armani on the 11th of July, the fashion icon said that the Grammy-winning singer will be “the new global testimonial for Emporio Armani Underwear and Armani Jeans from autumn/winter 2011-12.”

Other stars and celebrities have taken on the role in the past. Celebrity couple Victoria and David Beckham alongside Portuguese soccer great Christiano Ronaldo and tennis star Rafael Nadal have all served as the face of Armani in the past.

Fox is still on board as far as marketing Armani products are concerned. THR says the Transformers star will continue to be on the ad campaign for Giorgio Armani Beauty.

Rihanna was the face of Gucci in 2008. The singer is also the spokesperson for CoverGirl cosmetics - a role she has played since 2007. Armani will unveil the ad campaign featuring Rihanna this September. New York was the location where the shots for the campaign were taken.

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