Reliance Entertainment plans new facility in UAE

July 17th, 2008 - 9:13 pm ICT by IANS  

A file-photo of DreamWorks

Dubai, July 17 (IANS) Reliance Entertainment is planning to open a new production facility for Indian movies in the United Arab Emirates (UAE), a top company official was quoted by a website as saying. “We are looking at it seriously… We see a huge potential in the Gulf and UAE markets, and are exploring various opportunities there,” Amit Khanna, chairman of the Anil Ambani-owned Reliance Entertainment, told the Arabian Business website.

“It is a booming economy and makes sense for anyone interested in entertainment to look at the Middle East market and specifically, the Emirates,” he added.

According to the Arabian Business report, the company is planning to set up a new facility in Dubai Studio City, which will provide infrastructure for broadcast, film, television and music production industries.

A subsidiary of the Reliance Anil Dhirubhai Ambani Group (R-ADAG), Reliance Entertainment is spearheading the group’s foray into the media and entertainment space.

R-ADAG acquired Adlabs Films Ltd in 2005, one of the largest entertainment companies in India, which has interests in film processing, production, exhibition and digital cinema.

Reliance Entertainment has also entered the FM radio business through Adlabs Radio.

Additionally, Ambani is in talks with top Hollywood director Steven Spielberg and his DreamWorks studio for financing a new film venture, which will bring to an end DreamWorks’ three-year association with Paramount Pictures.

The Reliance Entertainment move is the latest in a series of initiatives on the part of the Indian entertainment industry to make the United Arab Emirates (UAE), especially Dubai, a production hub.

Last month, top Indian entertainment house Yash Raj Films (YRF) entered into a multi-million-dollar joint venture with investment firm Dubai Infinity Holding (DIH) to create an entertainment district in this West Asian metropolis.

To be called Yash Raj Films Entertainment District, it will comprise theme park attractions, a movie palace, unique hotel concepts and Indian genre entertainment concepts, according to a DIH statement.

“Dubai has a booming tourism industry and aims to be the most visited destination in the world by 2015,” Yash Raj was quoted as saying while signing the agreement for the new project.

The UAE is home to around 1.5 million expatriate Indians.

The first phase of the Yashraj Entertainment District is scheduled to be completed by 2012.

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