Reese Witherspoon launches own perfume

June 13th, 2009 - 5:17 pm ICT by ANI  

Beyonce Washington, June 13 (ANI): After Halle Berry, Beyonce Knowles and Britney Spears, Reese Witherspoon is launching her own perfume.

The Legally Blonde star has strengthened her association with cosmetics company, Avon, of which she is spokesmodel by planning to launch her brand of perfume called In Bloom under its banner.

“In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee. We had a great big magnolia tree in the back yard, and it’s that beautiful white blossom that inspired the perfume,” Contactmusic quoted her as saying.

The beauty looks at the perfume as more than a business venture, she said, “In Bloom is (also) indicative of where I am in my life today. I’m feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling - it’s very sensual, very romantic and alluring.”(ANI)

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