RedBox is going ahead introducing $1 Blu-ray DVD rental kiosks

November 27th, 2008 - 5:04 pm ICT by Bupha Ravirot  

Redbox said it will start stocking machines at grocery stores around the country.

Redbox, the largest U.S. movie-rental kiosk operator, which recently include Blu-ray titles in machines claimed it will stocking some of its machines at select Wal-Mart stores and other retail outlets (also other retail outlets & company-owned kiosks) . Rental fee is only a dollar daily , the same price as standard-definition disc rentals.

However, the battle between Universal Studio and Redbox has not ended. The inclusion of Universal’s “Hellboy II” among Blu-ray titles is notable given Redbox’s legal issues with the studio.

Last month, Redbox sued Universal alleging that the General Electric unit violated anti-trust laws by insisting on a revenue-sharing agreement with Redbox that, among other things, enforces rental-date and resale restrictions. Universal said it will stop distributing DVDs to Redbox Dec. 1 if the kiosk operator doesn’t sign the agreement, Redbox said in its claim.

However Redbox claimed it won’t bow and will continue to carry all major new releases, including those from Universal Studios.

Redbox expects to have 12,000 kiosks in operation by the end of the year.

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