RED FM’s VOTE - Karega ya Karwaun?April 28th, 2009 - 9:43 pm ICT by Sampurn Wire
City under seize? Blame the Government
Floods in the city? Blame the Government
Corrupt Politicians? You can’t blame the Government
Put your index finger to good use,
When all campaigns, on the importance of voting and the difference it can make, end, RED FM’s Vote – Karega Ya Karwaun? begins
Yeh gundagardi nahi hai
This election season, RED FM, the station for expression, has a simple but solid proposition – Vote – Karega ya Karwaun?. RED FM urges citizens to take this once-in-five-years opportunity to make a real difference to our nation.
RED FM takes its initiative a step ahead to actually get voters to vote on Election Day
For this the station has adopted the route of peer pressure and mass involvement to encourage people to vote.
On Monday, April 27th, Red FM organized a rally atop a branded Double Decker Bus with Red FM RJs and popular celebrities, which went across town stopping at crowded locations and societies and reminding people to Vote. Representatives from various locations were taken on-air and asked to take responsibility of their localities / groups and ensure that they turn up to vote. On Election Day, Red FM will talk to these representatives and get an update on the turn out.
Commenting on the initiative, Anuj Singh, National Marketing Head and Station Head, Mumbai, Red FM, said, “Most people of Mumbai are heading out of town because of the long weekend, but what they don’t realize is that they are giving up this once-in-five-years opportunity to actually make their voice count. With this rally we are reminding people to get up from their reverie and vote”
He further added, “Red FM has always been at the forefront whenever it comes to raising issues that matter to the public, with our platform we want to urge Mumbaikars to develop a sense of responsibility towards their nation and urge others in their social groups to come and vote.”
BE THE CHANGE YOU WANT TO SEE
Tags: corrupt politicians, double decker bus, election day, election season, floods, forefront, gundagardi, index finger, issues that matter, karo, localities, mass involvement, nahi, national marketing, peer pressure, reverie, rjs, sense of responsibility, social groups, voice count