RAHUL DULHANIYA LE JAYEGA FINALE draws Season’s highest ratings on reality shows

March 11th, 2010 - 12:00 pm ICT by Sampurn Wire  

The show’s finale records a massive TRP of 5.6

March 11, 2010 (Sampurn Wire): The much awaited finale of Rahul Dulhaniya Le Jayega on Imagine had the entire nation glued to their television sets. Rahul Mahajan ended weeks of speculation and silenced the non-believers when he chose Kolkata based Dimpy Ganguly to be his bride and kept his promise by taking the Saath Pheras with her. According to TAM data, Rahul Dulhaniya Le Jayega – Shubh Vivaah registered season’s highest ratings in reality shows recording a TVR of 5.6. The finale that was telecast on Imagine on 6th March 2010, was watched by millions of people across the country, peaking with a 7.8 TVR.

The TAM data reveals that Rahul Dulhaniya Le Jayega is the most watched finale of a reality show since Season 1 Rakhi Ka Swayyamvar on the same channel overtaking finale’s of all big reality shows like Big Boss, Fear Factor, Perfect Bride, Sach ka Saamna, Dus Ka Dum, DPL and Saregama Lil Champs. The performance of the finale has catapulted Imagine to it’s highest ratings since launch with 172 GRP’s this week. Rahul Dulhaniya Le Jayega – Shubh Vivaah was also one of the most talked about topics across social media digital platforms and became a trending topic on Twitter on the day of the finale.

Shailja Kejriwal, EVP Content said, “We are very pleased that the main purpose of the show was fulfilled and Rahul Mahajan found his bride and got married to her. The viewership for the finale was once again massive, indicating that viewers across the country really enjoy our unique swayamvar format.”

Clearly the Swayamvar Series has caught the fancy of the nation. There is already speculation that Season 3 will feature a cricketer! Imagine will certainly hit the ball out of the park with that one!

-Sampurn Wire

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