Poshs fashion range dumped by top US storesApril 13th, 2008 - 3:13 pm ICT by admin
London, April 13 (ANI): It looks like Victoria Beckhams recent reunion tour has caused her more harm than good.
Poshs comeback tour is said to have distracted her from her responsibilities regarding her clothing line.
And as a result her DVB denim range has been dumped by a string of US fashion stores after poor sales and complaints about a lack of promotional work.
Top outlets Fred Segal and Kitson have dropped Victorias range including 100 pounds jeans, as the former Spice Girl embarks on a career as a fashion designer.
We asked her PR people so many times for her to appear but she didnt. Celebrity lines are no different from an album or music tour. They have to be promoted to sell, News of the World quoted Fraser Ross, owner of Kitson, as saying.
When she launched the range, Victoria said, I want everything to be perfect.
Im not just a celebrity with a licensing deal. There isnt a single rivet or button that goes on a pair of jeans that I havent designed or tested myself, she added. (ANI)
Tags: celebrity, clothing line, comeback tour, fashion designer, fashion range, fashion stores, fred segal, kitson, london, music tour, news of the world, pair of jeans, promotional work, reunion tour, rivet, ross, spice girl, victoria beckhams