Thaindian News

When it comes to emotions, especially romantic kinds, light but relevant, no one deals with it better than Pritish Nandy Communications’ movies. Whether commitment phobia in Pyar Ke Side Effects or the outcome of two young strangers thrown together courtesy arranged marriage in Just Married, PNC’s films have pleased the critics with the content without being too heavy. Directed by Meghna Gulzar and starring Esha Deol and Fardeen Khan, Just Married struck the right chords with Indian critics and has managed to do that with international critics as well. “We are extremely proud to receive this bit of news”, says Pritish Nandy, Chairman of PNC, “for it reaffirms our commitment to the new kind of cinema that is changing Bollywood and making it a global force to reckon with.”

How’s that? Well, it has been chosen for SIFF: the Salento Film Festival that has been taking place in Salento (Puglia, Italy) for the last 5 years. And why is moment of pride for Just Married to be selected? Because SIFF presents only high quality international feature films, short movies and documentaries and dedicates the opening to a Special Guest Country by screening a relevant film production from the selected country. And this time it is India. Not only the film productions but Salento would also be promoting the culture of the nation through a variety of events. SIFF will run for 10 days in September (from 4th to 13th September 2009). A dinner party dedicated to Indian cuisine and some original form of entertainment from India is also part of the celebration. Director Meghna Gulzar says, “It was a warm and pleasant surprise, that Just Married struck a note two years after its release, somewhere out there in the world. I was always grateful to Rangita Nandy and Pritish Nandy for having faith in me as a filmmaker. That gratitude is now renewed… along with the faith that good things happen only when they are supposed to.”

The Festival has become a prestigious event thanks owing to its artistic value and the beautiful and subtle elegance of the location in this unexposed part of Southern Italy. One of the main goals of the Salento Film Festival is to promote and support the world of Cinema, bringing together national and international productions, to exchange and compare views through one of the most powerful communication channels, with the ability to create a bond among cultures and people. -Sampurn Media