Piaggio launches ape Xtra and ape Xtra LD

March 18th, 2008 - 5:50 pm ICT by admin  

Pune, Mar 18 (ANI/Business Wire India): Piaggio Vehicles Pvt. Ltd., market leaders in the light transport vehicle (Diesel) segment, today announced the national launch of the ape Xtra and ape Xtra LD.

The innovations in these vehicles have been engineered with the aim of providing Xtra life, Xtra reliability, Xtra savings and hence Xtra Profit to the customers.

Committed to continuously raising the bar in high quality transportation solutions, Ravi Chopra, Chairman and Managing Director, Piaggio Vehicles Pvt. Ltd., said, “The launch of Piaggio’s ape Xtra and ape Xtra-LD 3-wheeler vehicles have been carefully timed to synchronize with the burgeoning economic activity and provide the country’s light transportation sector with two outstanding products that outperform in the category and offer exceptional value.”

Since its inception in 1999, Piaggio has kept its fingers firmly on the pulse of the Indian market and come up with solutions and variants that truly matched the customers requirements.

Whether the need was for a vehicle that offered exceptional fuel economy, or ensured lowest downtime, or carry more weight and volume, Piaggio ensured that it delivered the ideal solution. Everytime.

The Piaggio ape Xtra and ape Xtra LD are the latest solutions that the company now offers to match the rapidly evolving needs of the Indian customer. As Chopra says, “We recognized that the customer today needs a re-engineered product that will pack in higher levels of performance and thereby deliver far greater value within the customers budget. Today, the customer needs a 3-wheeler solution that understands shrinking business margins and offers the best cost efficiency possible.”

The Piaggio “ape Xtra” and “ape Xtra LD” are likely to set a whole new standard in 3-wheeler performance, having been meticulously engineered to deliver higher outputs on all critical parameters.

The Piaggio ape Xtra has an extra strong cold-rolled loading platform with additional reinforcement to enhance strength and give longer durability to the tray; a bigger diameter main shaft in the gearbox that ensures extra performance and reliability; a robust cage bearing to enhance driving experience and is almost maintenance free; an aesthetically sleek and smart instrument cluster providing greater convenience; and a specially developed high wear resistant cork material that doubles the clutch life, hence saving on maintenance cost. The new “ape Life” engine oil which offers longer change period of 10000 KM, reduces periodical maintenance cost (related to lubrication) by 50 per cent.

Besides the features above, the ape Xtra LD also has an extra long deck that is increased to 1660 mm (180 mm longer) making it the longest load body vehicle in its category. The increase in loading area of 2.5 sq. ft. offers 20 per cent more loading area. This means extra space, extra volume and of course, extra earnings and profits per trip.

To guarantee extra stability for the longer deck, the ape Xtra LD has the longest wheelbase in its category, measuring all of 2100 mm. And all this comes with an extended 20-month warranty that’s unique to Piaggio.

Succinctly summing up this new range from Piaggio, Ashutosh Khosla, Director-Sales and Marketing of Piaggio Vehicles Pvt. Ltd. said, “As the leader in the Diesel 3-wheeler category, with 55 per cent market share, Piaggio has always been conscious of its responsibility to continuously raise the bar in quality and provide greater value to the lakhs of customers who look to the Piaggio ape 3-wheeler as a bread-winner and profit-spinner. We have always believed in selling a business proposition and not a product that means the focus is on how to boost earnability of the customers.” (ANI)

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