By Ranjan Bhaduri
Rio de Janeiro, Feb 28, (THAINDIAN NEWS) Paris Hilton does it again. Many say she is bringing bad and negative name for blondes. This time she does with a Devassa beer. The recent commercial of Devassa Beer that has Paris Hilton in it had triggered sparks of criticisms in Brazil.

The much -in -discussion commercial depicts Paris Hilton sporting a short black dress rubbing and exulting a can of Devassa (meaning naughty) beer as a bunch of onlookers peep through the window in sheer delight. The steamy and sultry commercial has been swarmed with criticisms coming from Brazil’s Secretariat for Women’s Affairs. The Brazil’s Secretariat for Women’s Affairs is of the opinion that such commercials devalues blond women. Quite evidently, they weren’t hitting it out hard on the costume that Paris Hilton flaunted but the sultry and sensual element which is evident and predominant in the beer commercial.

Like wise, the beer label also features an online campaign “Bem Loura” “Very Blond” that shows Paris Hilton standing in lingerie and high heels. Paris Hilton who was in Brazil attending the Carnival for the advertisement campaign posed for the photographers in quite a sensual manner thus crawling on the floor with the beer can during samba parades. Eduardo Correia, a spokesman representing regulator Conar has opened three separate investigations for the advertisement campaign alone. Conar however is a private agency who has no such authority to force a company remove their commercial. But Eduardo Correia claimed that in it’s 23 years of existence, Conar has conducted over 7,000 investigations and that none one of its recommendations has been rejected.

Video: Paris Hilton Ad /Devassa Beer

Tags: 23 years, advertisement campaign, beer label, black dress, blond women, blondes, carnival, conar, devassa, high heels, onlookers, paris hilton, peep, private agency, ranjan, rio de janeiro, samba, secretariat, sheer delight, sparks