Pakistani designers give thumbs-up to Bridal Asia

November 14th, 2007 - 2:28 am ICT by admin  
The semi-formal line from designer Sahar Atif interested quite a lot of brides-to-be, looking to add a dash of traditional Pakistani flavour to their wedding couture.

Specially designed Pakistani salwars with diverse cut-works and regional embroideries are the most sought after items on the buyers’ list.

According to Sahar, India itself is a great experience and Bridal Asia has spiced up their visit.

“It’s a very talked about event…Bridal Asia is very professionally managed. The experience of being at Bridal Asia is worth everything. Further, when I walked in… the influx of customers was just phenomenal and within the first three hours, I had sold out a large part of the collection,” said Sahar.

The sentiment was echoed by other designers as well, as they raved over the excellent response that their collections generated amongst Indian customers.

Embroidered fabrics from Pakistani designer-retail chain Bareeze attracted a sizeable number of customers.

The sheer georgettes, chiffons, cottons and silks adorned with exquisite embroidery wove a magic spell over customers making a beeline for the enchanting collection.

“The response is very good. We were not expecting this response, but it was very good. It’s going very well. There are so many people, they just like the fabrics and our garments,” said Raza Rehman, Pakistani Designer-cum-merchandiser of the Retail Chain- ‘Bareeze’.

According to Pakistani designers, the exclusive range of their collections make them stand out as opposed to the attires displayed by domestic designers. The short span of their stay in the country too is a factor.

The three-day event showcases collections of more than 82 designers across the continent. (ANI)

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