Once Upon a Time in Mumbaai promotional trailer releases with Kites
May 24th, 2010 - 1:24 pm ICT by Sampurn Wire
May 24, 2010 (Sampurn Wire): Audiences were in for a treat today, Friday,21st May 2010, as Balaji’s latest film,’Once Upon A Time in Mumbaai’ – saw it’s theatrical trailer release alongside Anurag Basu’s Kites.
After the success of its previous release, LSD - Love Sex aur Dhokha, Balaji’s latest project, Once Upon Time in Mumbaai, directed by Milan Luthria, stars Ajay Devgn, Emraan Hashmi, Kangana Ranaut and Prachi Desai.
Judging by the audience reaction the film sure looks to be all that it promises – a super-entertaining rewind to the era of romance, smuggling, cabaret and the mafia.
Seen through the eyes of a police officer, Once Upon A Time in Mumbaai traces the changing face of the Mumbai underworld. The film, set primarily in 1970 Mumbai, follows the rise of Sultan (Ajay Devgn), and his eventual fall, when his protégé Shoaib (Emraan Hashmi), challenges his supremacy, and usurps power to rule the murky underbelly of Mumbai.
Says a renowned trade analyst, “Audiences are eagerly awaiting the movie’s release. There is a lot of buzz surrounding the movie already especially after the success of LSD.”
Sources reveal that those who have seen the rushes of the film can’t stop raving about it – thanks to its slick, clutter-breaking approach of mirroring reality something that the makers are known to do with élan. In fact while the trailer was played on the big screen audiences were seen whistling and hooting especially in multiplex theatres in the suburbs.
Reveals a source “In the day and age where production houses are churning out one comedy and romantic flick after another Balaji dares to be different and comes out with a slick and entertaining film that makes you re-live the iconic days of the Mumbai of 1970s.”
Balaji and Milan Luthria’s Once Upon a Time in Mumbaai is all set to release worldwide on 30th July 2010.
– Sampurn Wire

- 'Once Upon a Time in Mumbaai' trailer releases with 'Kites' - May 22, 2010
- Balaji's "Once Upon a Time in Mumbaai" in the clear - Jul 28, 2010
- Once Upon a Time in Mumbaai declared a blockbuster - Aug 03, 2010
- Imran Khan finalised for 'Once Upon A Time in Mumbaai 2' - Mar 10, 2012
- Ajay Devgn's Look In Once Upon A Time In Mumbaai Inspired By Amitabh Bachchan In Deewar - Jun 10, 2010
- A sequel to 'Once Upon A Time In Mumbaai' isn't far: Ekta Kapoor - Nov 08, 2010
- 'Once Upon A Time In Mumbaai' set for July 30 release(With Images) - May 31, 2010
- Once Upon A Time In Mumbai Celebrates 100 Days - Nov 06, 2010
- Smugglers, cabaret - 1970s era comes alive in 'Once Upon...' (IANS Preview) - Jul 26, 2010
- IFFI 2010: 'Once Upon...' recommended for panorama section - Sep 14, 2010
- 'Once Upon...' has ticket counters rolling - Aug 02, 2010
- Ekta ropes in Shobhaa De as media consultant for 'Once Upon...' - May 25, 2010
- Emraan, Kangna Opt Out Of 'OUATIM' Sequel! - Nov 11, 2010
- My Favourites: Bollywood’s Filmmakers Pick Their 3 Favourite Films Of 2010 - Dec 31, 2010
- Emraan and I are each other's lucky charms: Kangana (Movie Snippets) - Jun 30, 2010
Tags: ajay, anurag basu, audience reaction, balaji, cabaret, changing face, emraan hashmi, flick, kangana ranaut, kites, prachi desai, previous release, production houses, rewind, rushes, shoaib, theatrical trailer, trailer release, trailer releases, underbelly