Once Upon a Time in Mumbaai promotional trailer releases with Kites

May 24th, 2010 - 1:24 pm ICT by Sampurn Wire  

May 24, 2010 (Sampurn Wire): Audiences were in for a treat today, Friday,21st May 2010, as Balaji’s latest film,’Once Upon A Time in Mumbaai’ – saw it’s theatrical trailer release alongside Anurag Basu’s Kites.

After the success of its previous release, LSD - Love Sex aur Dhokha, Balaji’s latest project, Once Upon Time in Mumbaai, directed by Milan Luthria, stars Ajay Devgn, Emraan Hashmi, Kangana Ranaut and Prachi Desai.

Judging by the audience reaction the film sure looks to be all that it promises – a super-entertaining rewind to the era of romance, smuggling, cabaret and the mafia.

Seen through the eyes of a police officer, Once Upon A Time in Mumbaai traces the changing face of the Mumbai underworld. The film, set primarily in 1970 Mumbai, follows the rise of Sultan (Ajay Devgn), and his eventual fall, when his protégé Shoaib (Emraan Hashmi), challenges his supremacy, and usurps power to rule the murky underbelly of Mumbai.

Says a renowned trade analyst, “Audiences are eagerly awaiting the movie’s release. There is a lot of buzz surrounding the movie already especially after the success of LSD.”

Sources reveal that those who have seen the rushes of the film can’t stop raving about it – thanks to its slick, clutter-breaking approach of mirroring reality something that the makers are known to do with élan. In fact while the trailer was played on the big screen audiences were seen whistling and hooting especially in multiplex theatres in the suburbs.

Reveals a source “In the day and age where production houses are churning out one comedy and romantic flick after another Balaji dares to be different and comes out with a slick and entertaining film that makes you re-live the iconic days of the Mumbai of 1970s.”

Balaji and Milan Luthria’s Once Upon a Time in Mumbaai is all set to release worldwide on 30th July 2010.

– Sampurn Wire

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