Thaindian News

By Meena Kar
Jan 27, (THAINDIAN NEWS) Procter & Gamble Co. brand, Old Spice is all set to launch its third round of commercial for the brand. This time, once again, Isaiah Mustafa has been featured in the ad, with his bare body and a strikingly attractive torso.

Isaiah Mustafa’s body language has been well exploited by the leading advertising agency namely Wieden+Kennedy who has made this ad for the company. The award winning agency knew the tactics to accentuating the raw masculinity of Isaiah Mustafa in such a way, that people are already getting attracted to the ad’s trailer on the net. Isaiah Mustafa is wearing a grass skirt, to pose like a primitive man, bearing his chest. Even the scenic back drop aligns well with his newly sported primitive look. Although the ad has not yet been released on television, its online trailer is already creating a rave amongst the people right now. The buzz in the internet is getting more intensified because the company has assured that a “super-fan” who is to be named yet, will get featured in the commercial, and will experience his first taste of fame and popularity, when the ad would be displayed in his own social network page or feed, just before the Super Bowl on February 6. Out of the three commercial, the first one would debut on February 7, just a day after the Super Bowl.

The brand manager for Old Spice, James Moorhead said that the company wanted to stir some excitement before launching these latest ads. The best way to do that was to give a slight and mysterious hint to the people that they are getting Isaiah Mustafa back again. The company also wanted to thank all their fans and followers across social media, by rewarding and encouraging them.