NYC plans to woo film markets in India

October 16th, 2008 - 2:57 pm ICT by Bupha Ravirot  

Hollywood studios look at India as one of the most preferable market for the entertainment business and they are planing to set up their 18th global office in India this week.

Katherine Olive, New York City Mayor’s Office of Film, Theater and Broadcasting commissioner boarded to Mumbai in order to meet Indian film producers and discuss the benefits of shooting in New York City.

The deals between both the sides are that NYC provides free permits, locations, police assistance and a 35 per cent tax incentive for below-the-line production spends. In addition city offers a Made in New York film production tax credit facility. To further generate entertainment business and connect productions with local businesses at no cost.

In conjunction with HSBC Bank, launched the Made in New York discount card programme, which is intended to encourage patronage at participating businesses with the city’s five boroughs, by providing a minimum discount of 10 per cent.

Hollywood studios have not yet found success in India but Oliver think this is not the reason which can drive away Hollywood from India.

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