Now IIFA wants to organise ‘weekend’ for southern industryDecember 2nd, 2011 - 5:31 pm ICT by IANS
Chennai, Dec 2 (IANS) After taking Bollywood offshore, IIFA organiser Wizcraft International wants the southern film industry to also get on board to create a global platform for them.
During the third edition of Media and Entertainment Business Conclave (MEBC) 2011, organized by the Federation of Indian Chambers of Commerce and Industry (FICCI) in Chennai, Sabbas Joseph of Wizcraft International shared the success story of International Indian Film Academy (IIFA) awards weekend and recommended the same for the southern filmdom.
“The talent in the south Indian film industry is enormous. We wanted to seize this opportunity to establish a platform for talent to be promoted and honoured on a national level and international level for south Indian films,” said Joseph, director, Wizcraft International Entertainment.
“Regional and Indian cinema have grown into a global phenomenon and we would surely look at promoting and leveraging them on a global platform through brand IIFA,” he added.
IIFA is considered as a most respected South Asian film academy and its main highlights include the IIFA Weekend and Awards to felicitate the Hindi film industry.
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- Zohra Segal, Ramesh Sippy to get lifetime honours - May 29, 2012
- Amitabh Bachchan no longer IIFA brand ambassador - Jan 17, 2011
- IIFA show is 'Indian kitsch', not Indian culture: Deepa Mehta - Jun 22, 2011
- SRK, Priyanka Chopra And Shahid Kapoor Dance In Durban - Jan 06, 2011
- Priyanka to pay tribute to Asha Bhosle at IIFA - Jun 24, 2011
- SRK to perform on IIFA stage after seven years - Jun 16, 2011
- Genelia, Arbaaz kickstart IIFA voting weekend - Mar 30, 2012
- Vancouver bids to host IIFA in 2013 - Nov 14, 2011
- Time to take Indian cinema to global audience: Shabana - Jun 07, 2012
- Stage set for Bollywood's grandest show abroad (With Image) - Jun 22, 2011
- 'Dabangg' leads GIMA nominations - Aug 11, 2011
- Salman's 'Chillar Party' to kick off IIFA film fest - Jun 06, 2011
- New music awards for Indian music fraternity - Jul 28, 2010
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