No Thank You Copycat Jijaji
July 30th, 2009 - 7:57 am ICT by Sampurn Wire ( Leave a comment )
Jaspal Bhatti’s show on SAB TV “Thank You Jijaji’ is an adapted concept. Actually, the concept of the show is lifted from Jaspal’s very own, one hour Punjabi video film.
“We had seen the video and so we asked Bhattiji to make a comedy series on it. We have officially bought the rights for the concept,” marketing head Anooj Kapoor states.
“It is my original concept. Film was barely an hour long and the show is of 52 episodes. So we will be having only a backdrop of it,” clears Jaspal Bhatti.The show is conceptualised, written and directed by Jaspal Bhatti.
SAB is known to have drawn the hit concepts from column, theatrical plays and now video films. How much of this inspiration, can be turned into viewership remains to be seen
- Deepa Mishra/ Sampurn Media

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Tags: backdrop, comedy series, concept film, concept marketing, inspiration, jaspal bhatti, original concept, theatrical plays, video film, video films, viewership