New movie timings in Karnataka for better revenueMay 21st, 2009 - 8:12 pm ICT by IANS
Bangalore, May 21 (IANS) A film body Thursday rescheduled the timings of the film shows after the Karnataka government extended it for two hours in a bid to help the Kannada film industry generate more revenue.
The Karnataka Film Chamber of Commerce came up with the new timings after the state government extended the concluding time of the shows from 10 p.m. to 12 midnight.
“We decided a long ago that the present show timings were affecting our collections. But we were not able to convince the police department. Now, the state government has agreed to our plea for the changed show timings which we hope will turn around the Kannada film industry and enhance the theatre revenues for other non-Kannada films as well,” said actress Jayamala who heads the chamber.
The new show timings will come into effect from Friday. The first show will start at 11.15 a.m., while the timings of other shows are - 2.30 p.m., 6 p.m. and 9 p.m.
Jayamala aggressively campaigned to change the show timings after recession led to a decline in the footfalls in theatres.
The new timings are expected to attract family audience and the business community.
“There would be an increase of around 30 percent in the collections, if the new show timings stabilise in another three to four months,” said Thomas D’Souza, chamber’s senior vice president.
“What we are looking at is additional revenue that can come from sizable number of people from the business community, office-goers working in IT sector and their family members who were finding the present show timings unsuitable,” said D’Souza, who is himself a theatre owner in the city.
- Film show timings changed in Karnataka - May 10, 2009
- Mani Ratnam's 'Raavan' faces trouble in Karnataka - Jun 03, 2010
- Magadheera distributor faces suspension - Aug 14, 2009
- 'Kites' screening stopped in Bangalore as Kannada film producers protest - May 21, 2010
- 'Singham' screening disrupted in Bangalore - Jul 22, 2011
- 'Velayutham' is special: Tamil star Vijay - Oct 16, 2011
- Kannada movie producers protest against film chamber - Aug 11, 2009
- Kannada producers-multiplexes end row, new films being released - Jun 12, 2009
- Jayamala breaks into a jig at event - May 03, 2010
- Minister asks Kannada industry to buck up - Jan 29, 2010
- Obama campaign hits back at Indian-American's '2016' film - Sep 12, 2012
- I'm relieved, says Nikita after ban is lifted - Sep 15, 2011
- Christians want next vice-president from community - Jun 18, 2012
- Kannada industry respects Vishnuvardhana - Jan 21, 2010
- UTV Makes It Big With Rs. 450 Crore Revenues For 2010-2011 - Dec 29, 2010
Tags: actress jayamala, business community, chamber of commerce, decline, family audience, family members, film chamber, footfalls, four months, goers, kannada film industry, karnataka film, karnataka government, plea, police department, recession, senior vice president, sizable number, souza, state government