Nat Geo launches its new avatar

August 4th, 2008 - 7:25 pm ICT by IANS  

A file-photo of National Geographic

New Delhi, Aug 4 (IANS) This August National Geographic Channel viewers are in for a refreshing new treat with the channel’s new content, new look and new website. “Viewers are guaranteed to get glued to their television screens with the fresh style and feel of the channel, while the new website would be a pool of interesting factoids, videos, pictures, games, information and much more thrilling content,” a Nat Geo statement said.

“Expect change, expect all things new - an all new line-up of shows from action, adventure, and technology to the extreme wild,” the statement said.

“Catch it all in an exciting new look - a refreshing new way to explore the world. Get more from the new Nat Geo website - more interactivity, more information and more engagement,” the statement added.

“We are extremely proud to launch the new avatar of our channel and website as it is a testament to our constant efforts to innovate,” said Rajesh Sheshadri, senior vice president for content and communication at National Geographic Channel India, about the change.

“The revitalized look is guaranteed to make the viewer sit up and watch the channel with a whole new perspective. Our website will take the viewer to a whole new world of information, engagement and entertainment this August onwards,” he added.

“The new on-air look is a perfect balance of simplicity and think again. Crisp, contemporary, clutter breaking and therefore aiding appointment viewing. The new animation on the channel is unpredictable and smart,” the statement said.

“The channel has used still photography in a 3D-pan movement to give depth to its graphics and vectors for all technical or architectural images. So be prepared to view the unexplored world of Nat Geo in a much more appealing and high-tech fashion,” the statement added.

“The new website has taken a big leap from being just a programme guide to a powerhouse of infotainment; an encyclopaedia of everything that makes National Geographic Channel,” the statement said.

Extremely easy to navigate this exhaustive website boasts of a refreshing new look, exciting new features like a huge video section, discussion forum, games, monthly contests through the year, sections covering all key Nat Geo genres, more facts and lots more to keep viewers’ curious minds entertained.

For the first time, the website will have a community and forum where viewers can post their views, take part in polls and get insightful answers across genres from Nat Geo Experts.

“What’s more, there is also an exhaustive Nat Geo games section to keep users engaged and a local guide to all the happenings in your city on Nat Geo covering contests, on-ground events, and screenings,” the statement said.

There is also an exciting offer up for grabs for Nat Geo fans. All they have to do is log on and register on the website before Aug 31 and they stand a chance to win Nat Geo t-shirts every day and an exclusive Nat Geo Collectors edition DVD pack every week.

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