Multiplexes killing Bollywood, say filmmakers (Lead)
November 24th, 2009 - 9:53 pm ICT by IANS ( Leave a comment )
Panaji, Nov 24 (IANS) Two prominent Bollywood filmmakers — Manmohan Shetty and Bobby Bedi — have spoken against multiplexes and the high price of tickets, saying these two factors could destroy the industry.
“The main culprit to bring down Bollywood are multiplexes,” said Shetty, who started the trend of multiplex cinema chains.
“The tickets are priced so high that people who used to watch the movies by paying Rs.30 to Rs.40 are not coming to cinema halls anymore,” Shetty said at a conference, “India - The Big Picture”, organised here by the Confederation of Indian Industry (CII).
“With high budgets and high priced tickets at multiplexes, film business has become difficult,” he added.
Shetty, who produced movies like “GangaaJal”, also said the fees charged by stars have made movie production a tricky business.
“Even though film producers spend Rs.10-15 crore on promotion of films, it is difficult to recover the amount,” he said, adding that a star like Akshay Kumar, who earlier used to charge Rs.1 crore now commands Rs.25 crore.
Film producer Bobby Bedi, in his address at the same conference that was organised on the occasion of the 40th edition of the International Film Festival of India, equated high priced tickets to the Frankenstein monster that would soon “eat us all up”.
“By pricing the tickets high, the industry has created a monster which will eat us all up like Frankenstein,” said Bedi, whose Kaleidoscope Entertainment has produced blockbusters like “Saathiya”, “Maqbool” and “Bandit Queen”.
“The need today is for us to lower the ticket prices and the cost of production,” he added.
“We shout from the rooftop about making 1,000 films in India every year. But only 84 films out of the 400 films are hits. What happens to the rest of the films and the money invested in them,” he asked.
Bedi also blamed the entry of corporate sector into film business for the unprecedented upswing in production costs and skyrocketing fees of stars.
“For ‘Mangal Pandey’, Aamir Khan was paid a princely sum of Rs.4 crore. In five years, the price could have a zero added to it,” he said.
“Corporates came into the film industry with pots of money. Now that they have made losses, they are exiting the market. Today, corporates are bleeding from the wounds they themselves inflicted.”
- Single screen theatre can save film business: Manmohan Shetty - Nov 24, 2009
- Single screens must for showbiz, but few takers - Dec 05, 2009
- Bollywood spine chillers fail to scare (2010 in Retrospect) - Dec 26, 2010
- Corporates changed moviemaking in India: Subhash Ghai (Interview) - Jun 07, 2011
- Ajay, Katrina announced most profitable actors of 2010 - Dec 27, 2010
- 'Multiplexes are eating away good cinema' - Jan 24, 2010
- '3 Idiots' helped multiplexes out of strike slump - Feb 09, 2010
- Bollywood Stats Drained In Out-Of-Budget Blunders! - Dec 31, 2010
- Cinemas to be made more affordable in China - Jan 10, 2012
- Film Mart launched at Kolkata fest to lure bigger market - Nov 11, 2011
- 'Peepli Live' leaves 'Help' screaming in horror - Aug 16, 2010
- A villainous year for Bollywood (Flashback 2009) - Dec 16, 2009
- This year enjoy IPL matches live at cinema halls - Mar 01, 2010
- Malayalam movie industry in throes of crisis - Nov 16, 2011
- Imran's 'Break...' leaves Sharman looking for 'Allah...' - Nov 30, 2010
Tags: akshay kumar, bandit queen, cii, cinema chains, cinema halls, confederation of indian industry, conference india, corporate sector, crore, film business, film producer, film producers, frankenstein monster, gangaajal, international film festival, kaleidoscope entertainment, manmohan, maqbool, rs 40, tricky business