MTV Exec Stands By The Contentious ‘Skins’ Despite The Slight Slide In Viewership And Withdrawal Of Advertisers

February 2nd, 2011 - 7:28 pm ICT by Pen Men At Work  

February 2, 2011 (Pen Men at Work): ‘Skins’ is the showpiece of a fresh scripted initiative at MTV, which has, nonetheless, attracted the fury of supervisory bodies for its copious depictions of teenaged sex, alcoholism and drug usage. The Parents’ Television Council has unremittingly disparaged the program and its advertisers, many of whom have stopped their association with ‘Skins.’

MTV’s ‘Skins’ has had to endure the withdrawal of its ninth advertiser recently, notwithstanding which the network’s boss of programming, David Janollari, has remarked that MTV has not lost any advertising dollars and that the controversy has been beneficial for the show. The program’s episode on Monday magnetized slightly less watchers from the previous week, regardless of which Janollari has voiced that MTV is going to endorse this program to the hilt. Proactiv, however, is the freshest advertiser to criticize ‘Skins.’

Janollari has confessed that ‘Skins’ is a more audacious movie of MTV in the scripted direction. Always, there are going to be detractors and MTV is not a stranger vis-à-vis opposition to its programs such as Jersey Shore and Jackass.

This hullabaloo has also garnered the show plentiful headlines and a parody on Saturday Night Live (SNL). Janollari has remarked that it is gratifying to be parodied by the popular SNL so soon subsequent to the commencement of the series. This publicity for the show is welcome and that he, as an exec, stands by it.

The third episode of ‘Skins’, which was telecast on Monday night, was viewed by 1.5 million folks, behind to some extent from the preceding week’s 1.6 million, consistent with Nielsen. Janollari has asserted that he is delighted with the ratings so far, although the opening episode was eyeballed by in excess of three million viewers because of a mammoth 7 million-plus lead-in from a fresh episode of ‘Jersey Shore’. Janollari has voiced that MTV is dedicated to telecasting all 10 episodes of ‘Skins’ that have been commanded.

Janollari would not straightforwardly deal with the allegation that ‘Skins’ may have violated federal laws against child pornography by making a 17-year-old actor film a naked scene. But he vocalized that the uproar over ‘Skins’ would not influence the network’s scripted scheme as it is a significant ingredient of their agenda.

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