Mexican singer is new face of Pepsi in Argentina
October 14th, 2011 - 11:54 am ICT by IANSMiami, Oct 14 (IANS/EFE) Mexican singer Cristian Castro, preparing to launch a new album, is also the star of a new Pepsi ad campaign in Argentina.
“It’s a campaign that strengthens the ties between Pepsi and music, showing a completely surprising and fun side of a mega star like Cristian Castro,” Nicolas Lopez Marti, Pepsi’s marketing manager for the Southern Cone, said in a press release.
The ad, which was shot in Buenos Aires and is already airing in the region, begins with a heavy metal band banging their guitars on the stage and leaping into the crowd.
One of the band members takes a break and opens a Pepsi, at which point Castro, wearing a white tuxedo, appears and begins singing one of his classic pop hits, only to morph into a rocker sporting black leather and a punk haircut.
“It was a lot of fun to film this spot,” Castro said.
The singer’s next disc, “Mi Amigo El Principe”, will go on sale Nov 1.
–IANS/EFE
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Tags: ad campaign, band members, black leather, classic pop, cristian castro, efe, heavy metal band, marketing manager, marti, mega star, mexican singer, new album, new face, new pepsi ad, nicolas lopez, nov 1, pepsi, punk haircut, southern cone, tuxedo