Thaindian News

August 19, 2010 (Sampurn Wire): Just within six weeks of its launch, Mastiii, the Hindi music and comedy channel from Sri Adhikari Brothers has created TV history. This channel is on around the clock and has left all competitors behind in the music genre so as to capture the top position among Hindi Speaking Markets.

Mastiii has garnered 16.5 GRPs in the CS15+ group across the HSM according to the TAM data for week 33. The channel is also number at the 1 position in the CS4+ group all across HSM, and has become the most popular among its ilk with children, youth and adults alike.

Markand Adhikari, Vice Chairman and Managing Director, SAB Group said that they were very much encouraged with the great response that they have received in a few weeks of its release; however this success isn’t any kind of surprise. He also said that the channel was conceptualized as an “electronic radio’. People could simply tune in and listen to their brand of music.

Mastii is a channel that is meant for all. It is here to entertain and it will do so, irrespective of its viewership age group. Apart from music, the channel also provides its viewers with plenty of rib tickling moments, as presented by some of the land’s most loved comedians like Raju Srivastav, Shailesh Lodha, Raj Vyas, Suresh Menon, Sunil Pal, Kiku Sharda, Howard Rosemeyer, Sugandha Mishra amongst others.

Music on Mastii ranges from the newest chartbusters to all time favorites. The channel plays the entire song and therefore, its viewers aren’t going to be disappointed.

–Sampurn Wire