Malayalam film industry to tighten belts
November 13th, 2009 - 1:02 am ICT by IANSKochi, Nov 12 (IANS) Hit by several flops at the box office, the Malayalam film industry has decided to implement austerity measures and discipline.
A meeting between the Producers Association and the Association of Malayalam Movie Artistes (AMMA) held here Thursday decided to implement with immediate effect the austerity measures and discipline on the use of mobile phones on shooting locations.
Suresh Kumar, general secretary of the producers association, told IANS that the talks were cordial.
“One of the main points of discussion was the exorbitant remuneration of superstars. It has been found that 60 percent of the total cost of a film goes by way of remuneration. We have decided that the cost of a single superstar film should not exceed Rs.3.50 crore,” said Kumar.
The current rates for superstars Mammootty and Mohanlal has crossed Rs.7.5 million, while Dileep comes next with around Rs.five million.
“The shooting of a film should not exceed 45 days and the script of each film should be handed prior to the shooting to the actors. Moreover the use of mobile phones would be restricted,” said Kumar.
This year of the three dozen films released most have flopped, leaving many producers in dire straits.
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- No new projects for Kerala film producers from April 16 - Apr 14, 2010
- Malayalam filmdom failed to script succes (2011 In Retrospect) - Dec 21, 2011
- IT raids on superstars Mammootty, Mohanlal on (Roundup) - Jul 23, 2011
- Malayalam actors body raises monthly pension for veterans - Jun 26, 2011
- Mohanlal should be stripped of honorary Lt. Colonel rank: Azhikode - Jul 22, 2011
- Malayalam superstar Dileep attends tax department bash - Jul 25, 2011
- Malayalam movie industry in throes of crisis - Nov 16, 2011
- Mohanlal and Azhikode patch up - Dec 11, 2011
- Writer drags superstar Mohanlal to court - Feb 19, 2011
- Ban on New Releases Lifted - May 05, 2010
- Malayalam film industry lifts ban on new releases - May 04, 2010
- IT raids could hold more blows for Mammootty, Mohanlal - Jul 24, 2011
Tags: 5 million, actors, austerity measures, belts, box office, current rates, dileep, dire straits, discipline, dozen films, film industry, general secretary, mammootty, mobile phones, mohanlal, producers association, remuneration, superstar, superstars
