Madonna to launch beauty range
July 19th, 2011 - 6:34 am ICT by IANS
London, July 19 (IANS) Pop singer Madonna’s fashion label Material Girl is set to launch a beauty range next month.
The fashion label - which the singer designs with her 14-year-old daughter Lourdes - will expand to include a range of nail polish, lip gloss, body sprays and lotions in Macy’s, New York.
“It was so much fun getting to pick all of my favourite scents for the Material Girl body products and lip glosses. The body products have fun names like Wicked Watermelon, Flirty Fruit, Midnight Magnolia and Sinful Sugar. I chose scents that I loved,” contactmusic.com quoted Lourdes as saying.
Lanie List, chief merchandising officer at Iconix Brand Group, which has partnered with Material Girl on the collection, confirmed that all choices of the products will be approved by the singer.
“Madonna definitely has creative input. It’s a collaboration between the two. If Lola goes to a place with an idea that Madonna doesn’t think is appropriate for the brand, she’ll veto it. She’s a branding expert,” said List.
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Tags: body sprays, brand group, chief merchandising officer, choices, collaboration, creative input, fashion label, label material, lip gloss, lip glosses, lola, london, lotions, macy, magnolia, material girl, pop singer madonna, scents, watermelon