Madhuri Dixit to endorse basmati rice brand
March 6th, 2011 - 7:14 pm ICT by IANSNew Delhi, March 6 (IANS) Bollywood diva Madhuri Dixit will be the global brand ambassador of Bush Foods’ basmati rice brand - Neesa, a company official has said.
“Madhuri Dixit will be the global face of our Neesa brand. We will soon launch a television and print campaign globally featuring her,” Virkaran Awasty, chairman and managing director of Bush Foods, told reporters here Saturday.
Confirming the deal, Madhuri Dixit said: “I am delighted to be associated with Bush Foods as its global brand ambassador of Neesa classic basmati rice.”
However, neither the actress nor the company officials disclosed the endorsement fee and terms of contract.
“We have allocated a significant amount for marketing and promotion,” said Awasty, adding Madhuri Dixit’s association with the company would boost its sales globally.
Bush Foods exports basmati rice to 28 countries globally, including the US, Australia, Singapore and New Zealand, as also Europe and the Middle East.
Awasty said the company targets a turnover of Rs.770 crore for the current fiscal.
In the name of the Neesa brand, the company sells 15 premium varieties of basmati rice in local as well as international markets.
“Pure basmati epitomises the true spirit of India and its authentic flavour. Through Neesa, we aim to offer the same authentic richness to food connoisseurs all over the world,” said Awasty.
- Basmati rice aroma to waft through global dishes - Nov 23, 2011
- Best Foods to tie up with hotel chains for more business - Apr 19, 2012
- Exporters deny reports of rice contamination - Oct 01, 2009
- Pakistanis cook a platter, forge cultural bonds - Apr 15, 2012
- Dollar Industries eyes Rs.5 bn turnover in 2012-13 - Apr 05, 2012
- Give elephants their space, urges Madhuri - Jul 21, 2011
- I want Madhubala's films, Madhuri's talent: Dia - Mar 29, 2012
- Pakistani growers oppose basmati rice export to India - Jan 23, 2012
- Guess who's invited to Madhuri's dinner? The three Khans! - Feb 08, 2011
- Titan to open 100 outlets in India - Apr 13, 2011
- Westinghouse forays into India, to invest Rs.70 crore - Nov 11, 2011
- Amira launches 3 varieties of Basmati - Aug 27, 2009
- Panasonic Home Appliances spending $3 mn to expand capacity - Sep 06, 2011
- Yuvraj named PUMA's brand ambassador - Nov 01, 2011
- Coca-Cola launches Minute Maid juice range - Mar 28, 2011
Tags: ambassador, authentic flavour, basmati rice, brand new delhi, bush foods, company officials, crore, diva, endorsement, europe and the middle east, food connoisseurs, global brand, international markets, madhuri dixit, managing director, pure basmati, richness, spirit of india, terms of contract, true spirit