L’il Masters rocks; Chak.. booms, Nachke.. doomed?
May 6th, 2010 - 6:37 pm ICT by Sampurn Wire
May 6, 2010 (Sampurn Wire):Size doesn’t matter. The smaller; the better. This has been amply proved by unheralded little kids from Dance India Dance L’il Masters (Zee TV) and Chak Dhoom Dhoom (Colors) who have put their erstwhile TV stars of Zara Nachke Dikha to shame.
The three dance reality shows made their debut last week, and all of them air at 9.00 pm on their respective channels. Zee TV’s DID L’il Masters has emerged as the clear winner clocking a TVR of 6.7 for its inaugural episode. This not only makes it the top show (fiction and non-fiction) for the TAM week 17 (April 25 to May 1), but it’s the biggest opening for any show in the last three years. Interestingly, the preceding Dance India Dance finale could only muster a rating of 5.
Colors’ Chak Dhoom Dhoom drew a TVR of 4.4 while, Star Plus’ celebrity reality show Zara Nachke Dikha could only muster a TVR of 2.4. (Though, it must be noted that Zara.. airs on Saturday and Sunday whereas its two competing shows air on Friday and Saturday)
While it will be too early to write off Zara Nacke Dikha, the success of the two juvenile shows clearly indicate that the viewers are longer warming to the celebrity dance reality shows, where talent often takes second place to controversy and other theatrics. We’ve already seen the first casualty when Mohit Sehgal and Sanaya Irani were found wanting as hosts, and subsequently replaced by Jennifer Winget and RJ Mantra.
Rakhi Sawant proudly claimed that she’ll create history at Zara Nachke Dikha. The out-of-favour drama queen should now pray that the show picks up in the coming weeks or else, she’ll be confined to history.
Meanwhile, the final of Indian Premier League 3 between Mumbai Indians and Chennai Super Kings clocked a staggering TVR of 10.5 (All India market).
The top ten shows across Hindi GECS is as follows –
L’il Masters - 6.7, Pavitra Rishta 6.0, Uttaran 5.9, Na Aana Is Des Laado 4.9, Jhansi Ki Rani 4.8, Pratigya 4.7, Bidaai 4.7, Yeh Rishta Kya Kehlata Hai 4.5, Agle Janam Mohe Bitiya Hi Kijo 4.4, Chak Dhoom Dhoom 4.4
Colors has regained the number spot with 288 GRPs, Star Plus is just two GRPs less, while Zee TV drops to third spot with 279 GRPs.
- Mayur Lookhar / Sampurn Wire
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- Star Plus Zooms Ahead With 443 GRPs - Jun 24, 2010
- Clash of little dancing stars on small screen - Apr 29, 2010
- Colors Gives Green Signal For 'Chak Dhoom Dhoom 2' - Jul 28, 2010
- 'India's Got Talent 2' Off To An Impressive Start - Aug 06, 2010
- Zee wooing Farah Khan to judge Little Masters - Mar 23, 2010
- Pavitra Rishta, DID, propel Zee to No. 2 spot - May 01, 2010
- 'Boogie Woogie' team not worried about competition - May 16, 2010
- 3 Idiots Fetches 10.88 TVR; Sony Zooms To Third Spot - Aug 05, 2010
- Who's afraid of IPL? Not Hindi TV channels - Mar 21, 2012
- Jay Bhanushali Would Host The Finale Of 'DID L'il Masters' - Aug 03, 2010
- IPL 3 off to a slow start, Anandi, Akshara rule - Mar 19, 2010
- Rubina addicted to DID L'il Masters! - May 13, 2010
- Sonu Niigaam Returns With 'Chhote Ustaad' - Jun 19, 2010
Tags: booms, dhoom dhoom, drama queen, first casualty, gecs, india market, jennifer winget, little kids, mohit, nacke, rakhi sawant, rishta, sanaya irani, sehgal, size doesn, theatrics, tv stars, week 17, zara, zee tv