Like Oscars, IIFA doesn’t need brand ambassador: Anil Kapoor
June 16th, 2011 - 11:34 pm ICT by IANS
New Delhi, June 16 (IANS) Comparing the International Indian Film Academy (IIFA) Awards with the Oscars, actor Anil Kapoor says just like the Academy Awards have no brand ambassador, the IIFA needs no one to endorse it too. Nevertheless, he says he would miss having megastar Amitabh Bachchan, IIFA’s former ambassador, at the event in Toronto this year.
“For any institution which is honest, sincere and transparent and entertains, you don’t need a brand ambassador! Have you ever heard of a brand ambassador for Oscars or BAFTA (British Academy of Film and Television Arts) awards? For an institution like IIFA, one doesn’t need a brand ambassador. Everyone associated is a brand ambassador in himself,” Anil told reporters at a press conference here Thursday.
The three-day IIFA Weekend extravaganza, to be held June 23-25, is expected to draw a huge Bollywood turnout including Shah Rukh Khan, Salman Khan, Priyanka Chopra, Saif Ali Khan and others. However, the Bachchan family, that used to be a regular at the event for a decade, will be missing.
“They will be missed and his absence will be felt 100 percent,” said Anil, who considers himself a “friend of IIFA”.
Anil, who has made a name for himself in the international market too with projects like “Slumdog Millionaire” and TV series “24″, recently shot in Toronto for “Mission Impossible 4″. He says their hospitality is extremely warm, and that Canadians are awaiting to welcome Bollywood with “open arms”.
- Amitabh Bachchan no longer IIFA brand ambassador - Jan 17, 2011
- We will miss Mr. Bachchan at IIFA: Anil Kapoor - Mar 04, 2011
- If Work Schedules Permit, We Will Attend IIFA: Abhishek Bachchan - Jan 21, 2011
- Will attend IIFA if we're free: Abhishek Bachchan - Jan 21, 2011
- Shahid excited about hosting IIFA - May 14, 2012
- Poonam Pandey wishes Husain had painted her (Movie Snippets) - Jun 09, 2011
- SRK to perform on IIFA stage after seven years - Jun 16, 2011
- Amitabh Bachchan Says IIFA Does Not Want His Services Anymore - Jan 18, 2011
- Pookutty announces three scholarships for film students - Jun 17, 2011
- Bachchan evacuated from London hotel following suspected explosion - Jan 18, 2011
- India has a special place in my heart: Swank - Jun 26, 2011
- Toronto to see largest galaxy of Bollywood stars - Jun 16, 2011
- When Toronto was Bolly-wooed and bowled over - Jun 27, 2011
- 'Double Dhamaal' world premiere to be held at IIFA - May 20, 2011
- Vancouver bids to host IIFA in 2013 - Nov 14, 2011
Tags: academy awards, amitabh bachchan, anil kapoor, arts awards, bafta, british academy, event in toronto, film academy, film and television, indian film, mission impossible, mission impossible 4, oscars, priyanka chopra, saif ali khan, salman khan, shah rukh khan, television arts, tv series 24, weekend extravaganza