Lara Crofts female-friendly makeover planned to salvage its profitability

January 10th, 2009 - 5:46 pm ICT by ANI  

London, January 10 (ANI): Considering digital heroine Lara Crofts waning popularity in the United States, video games publisher Eidos has decided to give the fictional character a makeover.
The company is planning to revise the look and play of her Tomb Raider adventures, which may see efforts to make her more female-friendly.
The decision has been taken with an eye on reviving the sales of games starring the pneumatic archaeologist.
We need to look at everything, as we develop the next game. Look at how Batman changed succesfully, from the rather sad character of the Michael Keaton era to the noir style of The Dark Knight, Times Online quoted Robert Brent, the chief financial officer of Eidos, as saying.
Eidos has already admitted that the sales of Lara Croft-based games has significantly fallen.
Full-year revenue at the company in the year to June 30 will be 160 to 180 million pounds rather than 180 to 200 million pounds, as was previously forecast. (ANI)

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