Kolkata police ‘humming’ Kolaveri to rein in errant bikers
December 27th, 2011 - 2:30 pm ICT by IANSKolkata, Dec 27 (IANS) Smitten by the national rage “Kolaveri Di” sung by south Indian film star Dhanush, the Kolkata traffic police is literally humming ‘Why this herogiri di?’ these days, urging errant bikers to wear helmets.
In a novel idea to promote safe riding, the Kolkata police have put up signboards with the slogan ‘Why this herogiri di?’ across the streets in the city, asking bike riders to wear helmets and ride safely.
“During the year-end, bikers while enjoying themselves often do not wear helmets and ride rashly. So we came up with this catchy line to attract the attention of errant riders,” police commissioner R.K. Pachnanda said.
“We want them to be happy but at the same time they must follow the safety rules,” he added.
The sign boards show two riders on a bike without helmets. Above them is written ‘Why this herogiri, herogiri, herogiri di?’ and below is the request to wear helmets.
The hoardings have been put up strategically across important and busy crossings and streets in the city.
Dhanush and composer of the song, Aniruddh, performed the phenomenal song in Kolkata on Christmas day amid thousands of screaming and cheering fans.
- Confident Dhanush shoots for 'Kolaveri Di' song - Jan 04, 2012
- Dhanush regales Kolkata on Christmas - Dec 25, 2011
- Dhanush's twisted 'Kolaveri di' especially for Big B - Dec 19, 2011
- 'Kolaveri Di' crosses 50 million hits (Lead) - Mar 26, 2012
- Speaking English was a huge problem for me: Dhanush - Dec 28, 2011
- Women two-wheeler riders may have to wear helmets - Jul 04, 2011
- 'Kolaveri Di' crosses 50 million hits - Mar 26, 2012
- Dhanush special guest on 'Star Ya Rockstar' finale - Dec 07, 2011
- 'Kolaveri' crosses 4 mn mark, Big B hooked on to it - Nov 25, 2011
- 'Kolaveri' versus 'Pawar' slap song video - Dec 02, 2011
- With millions of hits, 'Kolaveri Di' on song - Nov 24, 2011
- Over 20 mn hits for 'Kolaveri Di', still a long way to go - Dec 12, 2011
- Two school students die in Ranchi road accident - Feb 10, 2012
- 'Kolaveri Di' crosses 10-million mark - Nov 30, 2011
- 86 rogue bikers penalised in Delhi - May 14, 2012
Tags: bike riders, bikers, christmas, christmas day, crossings, helmets, hoardings, indian film star, national rage, novel idea, police commissioner, safety rules, signboards, slogan, south indian film, traffic police, year end