Kidman, Urban using pet names for clothing labelJanuary 29th, 2008 - 5:43 pm ICT by admin
Sydney , Jan 29 (ANI): It is not common knowledge but, celebrity couple Keith Urban and Nicole Kidman, once called each other by nicknames that are now merged to name their clothing line.
The duo, who called each other “Hank” and “Evie, are now using the names to churn out millions by selling their clothing under the Hank Evie label.
Though its raining celebrity labels these days, the phrase has become a trademark of sorts in both Australia and the US , reports the Sydney Morning Herald.
This was done in a move by the country music crooner to allow the couple to start retailing everything, ranging from belt buckles to clothing, shoes, bags, boxer shorts and pyjamas.
Till date, the only stuff that was being sold under the label was concert T-shirts, however, people were unaware that it was owned by Urban and was based on the couple’s pseudonyms.
Recently, in a pre-concert fan question-and-answer session, Urban disclosed that while Kidman referred to him as Hank, he called her as Evie, during the early days of their relationship.
However, why they chose these names is still a mystery.
The couple, who are expecting their first child in July, join the likes of celebrities such as Elle Macpherson, Kylie Minogue, Ian Thorpe, Gwen Stefani and Beyonce, in releasing their fashion labels. (ANI)
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