Kerala film exhibitors to fund movie productionSeptember 24th, 2008 - 7:50 pm ICT by IANS
Kozhikode, Sep 24 (IANS) The Kerala Film Exhibitors Federation (KFEF), an organisation of movie theatres, has decided to fund film producers who are ready to make small budget Malayalam films. The decision was taken at a federation meeting Wednesday evening.”We are going ahead with a project to fund those producers who are ready to make film at a budget of less than Rs.15 million. For this purpose we are ready to mobilise around Rs.9 million from our members,” KFEF president M. Mohammed Ansar said.
The KFEF decision follows a fall in film production in Kerala.
Under this scheme, KFEF intends to produce at least ten films a year.
“We have fixed assets in theatres. If we have no films to show in the theatre, we will run into losses,” said Ansar.
The KFEF said it is the steep rise in the production cost that resulted in the fall in the number of films. The federation members said it is possible to produce good films with small budget.
“At present Kerala has a situation where there is a problem of a large number of theatres with small number of films,” said Issac Francis, a member of the federation.
The federation has also decided to ask film producers to provide a list of theatres where they intend to release their films. The KFEF said this decision was taken as producers often release movies in theatres located close to each other, which results in sharp drop in revenue.
“We pay huge advances to book films in the belief that we are premiering the movie. But usually it is on the release day we come to know that the movie is being released in nearby theatres also. This badly hits us and we even fail to realise the advance paid for the movie,” Francis said.