Kelly Brook joins the celeb fragrance bandwagon

November 14th, 2007 - 2:27 am ICT by admin  
Kelly Brook’s perfume is advertised as having a “sexy, fruity and enticing” scent designed to capture “retro glamour”.

“I’ve been involved in every step of the development of my fragrance to ensure that everything about it is perfect, from the intriguing scent to the beautiful bottle,” the Daily Snack quoted her, as telling at the launch of the perfume.

The model and TV presenter lines-up with other stars like, and Katie Price a.k.a. Jordan whose brand is the current best-selling celebrity fragrance.

Jordan is followed by Kate Moss and Christina Aguilera’s brand at second and third places respectively.

Statistics show that celebrity fragrance market has seen a 2000 pct jump since 2004 as it accounts for 250 million pounds of annual 638 million pounds spent on fragrances, according to the Mirror.

A survey found that one in five young adults used perfumes endorsed by celeb names. (ANI)

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