Katy Perry lands $4m Proactiv acne cream deal
January 14th, 2010 - 1:27 pm ICT by ANI
London, January 14 (ANI): Katy Perry has landed a four-million-dollar deal with Proactiv acne cream, it has emerged.
The singer, as the face of the cosmetic company, will speak on the insecurity she faced as teenager because of the skin problem.
The ‘I Kissed a Girl’ hitmaker has talked about it before too.
She said: “I got acne at the start of my career. It was stressful. I have acne scars which I’m self-conscious about.”
Meanwhile, Proactiv spokesman Ben Van de Bunt hinted that it is a million-dollar deal.
“We are paying people consistent with what we have done in the past - millions of dollars,” the Sun quoted Bunt as saying.
The ad featuring Perry will be shown in 58 countries this month.
Jessica Simpson, Jennifer Love Hewitt have previously endorsed the brand. (ANI)
- Perry to get $4 million to promote acne cream - Jan 14, 2010
- Justin Bieber To Endorse Proactiv Products - Aug 10, 2010
- Pimples? Go for garlic juice or chemical peels - May 18, 2011
- Perry to donate new song's proceeds to charity - Feb 17, 2012
- Large crowd gives Katy Perry jitters - Nov 17, 2010
- Women are dominating pop charts: Rihanna - Jul 30, 2011
- Katy Perry dismisses shoe line reports - Feb 18, 2010
- Katy Perry posts bizarre topless photo online - Jun 06, 2010
- Katy Perry, Russell Brand buy NYC apartment - Sep 25, 2010
- Katy Perry arrives in Sydney using friend as decoy - Aug 11, 2010
- Katy Perry 'forcing' Rihanna to walk down the aisle! - Nov 10, 2010
- 'I am not going to judge X Factor', says Jessica Simpson - Feb 08, 2011
- Perry embarrassed for using expletive on Oscar red carpet! - Mar 09, 2010
- Perry, Brand shunning Christmas gifts this year for 'new experience' - Dec 24, 2010
- Beat the summer - sleep well, eat well for glowing skin - Apr 18, 2012
Tags: acne, acne cream, acne scars, cosmetic company, de bunt, dollar deal, hitmaker, insecurity, jennifer love hewitt, jessica simpson, london, skin problem, spokesman, sun, teenager