Katrina Kaif to endorse international fairness cream Olay
September 5th, 2009 - 6:55 pm ICT by IANS
Mumbai, Sep 5 (IANS) She is the most downloaded Indian actress on the net, and now Katrina Kaif is also the face of international fairness cream Olay in India.
Katrina has been named the brand ambassador of cosmetic giant Olay’s Natural White cream that launched a white radiance range in India recently.
Talking about her selection of brand endorsements, Katrina said: “Be it a skin, hair or a jewellery product, I am very selective about the brands I endorse. I undertake extensive research on the company and try to ensure that the brand delivers on its promises made to the user of the product.”
A source close to the actress said: “Katrina is a teenage icon of today. The international brand found her to be the apt model to market their product.”
The 25-year-old created waves when she replaced Aishwarya Rai as the brand ambassador of Nakshatra last year.
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Tags: aishwarya rai, ambassador, endorsements, extensive research, fairness cream, giant, India, indian actress, katrina kaif, mumbai, olay, promises, radiance, waves