London, Apr 29 (ANI): Brit model Katie Green has in Ultimo’s latest campaign urged people to get their boobs measured regularly.

Green, 21, joined boss Michelle Mone, fellow model Lucy Clarkson and 20 “real women” at Debenhams in London, urging people to visit Ultimo’s Bra Clinic, where the tag line is: “If the bra cup runneth over, it’s time to get fitted!”

“Getting your boobs measured regularly is a must,” the Sun quoted her as saying.

“I feel sleeker, sexier and much more confident when I’m in the right-sized lingerie. It’s unbelievable that so many women are walking around in the wrong sized bra.

“Women love to feel good about themselves, but a simple thing like getting fitted is still alien to a lot of women out there.

“When I was measured my size changed quite dramatically, I got a big surprise.

“My advice to all those girls out there is ‘get fitted’. Ultimo offer free fittings, so get to your local store and get those breasts professionally measured - ladies, you’ll love the results!

“In the past I’ve been guilty of just picking up whatever bra looks pretty and hoping for the best, but getting measured totally changed my shape and made me feel amazing,” she stated.

Mone added: “Women have achieved so much over the years - we’ve won the right to vote and we’ve tackled equality in the workplace, but we’ve never quite mastered the art of looking after our busts!

“Hopefully this campaign will change that,” she said.

Ultimo products are available from Debenhams stores and www.ultimo.co.uk (ANI)