Jordon loses out Foxy Bingo

January 18th, 2008 - 6:25 pm ICT by admin  

London, Jan 18 (ANI): Model Katie Price will no longer be endorsing the gaming site Foxy Bingo.

The website owners have parted ways with Price popularly known as Jordan, claiming that they no longer compete for Jordan’s time without “a significantly increased investment”.

However, the firm’s commercial director Simon Collins said Jordan had proved a fantastic building block for the website.

“Katie proved a fantastic building block for Foxy, helping shift perceptions of the brand and the image of bingo into the mainstream, creating a more youthful image, The Sun quoted Collins as saying.

“Recent research showed that Katie was a huge hit with players and leaps ahead of all other celebrities in terms of brand fit,” he added.

The gaming site had a section called Katie’s Charity Bingo Room where it donated 50 per cent of all purchased bingo cards on Monday evenings to Jordan’s chosen charities. (ANI)

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