JLo pulls the plug on high-end brand Sweetface

June 25th, 2009 - 1:35 pm ICT by ANI  

Jennifer Lopez Washington, June 25 (ANI): Jennifer Lopez has decided to pull the plug on her high-end clothing line called Sweetface.

The 6-year-old brand’s spring 2009 collection would be its last under the temporary move.

According to WWD.com, the decision stemmed out of new company strategies based on rebuilding the line for future.

“In light of new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view,” E!Online quoted the company as saying in a statement. (ANI)

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