Jimmy Choo’s ‘Crystal Anniversary Collection’: Whats In Store?
November 26th, 2010 - 3:15 pm ICT by Sampurn Wire
Jimmy Choo’s signature jeweled shoes will be updated and reissued for the anniversary. Ace photographer and painter, Marilyn Minter, has been selected to create the image which will be launched with Jimmy Choo’s ‘Crystal Anniversary Collection’.
The Chief Creative Officer and founder of Jimmy Choo, Tamara Mellon, said that the ‘Crystal Collection’ embodies style and imagination, the two things that characterize the brand. It was vintage jewelry that inspired this sparkling bright Crystal collection. Having been an admirer and collector of Minter’s work, Tamara decided to choose her for giving expression to her vision.
Recently there were reports that Jimmy Choo shareholders, including Tamara, were planning to appoint a financial advisor as they wanted to sell the company.
Tamara Mellon co-founded Jimmy Choo Ltd. in 1996, when she was also the editor of British Vogue accessories. Since 2001, Jimmy Choo, the founder, has been focusing exclusively on the Jimmy Choo Couture line while the Jimmy Choo London line has been under the supervision of Tamara. The company is now worth $800 million.
When asked about the future plans, Tamara stated clearly that she is here to stay as the president of Jimmy Choo and a lot of future growth is planned for the brand. She said different options are being considered but nothing can be finalized before all the avenues are explored.
–Sampurn Wire
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Tags: ace, admirer, anniversary collection, avenues, british vogue, couture, creative officer, crystal collection, expression, future plans, imagination, jeweled shoes, jimmy choo, london line, marilyn minter, photographer, shareholders, supervision, tamara mellon, vintage jewelry