Jackson had hired renowned firms to assess his public impression
July 6th, 2009 - 5:06 pm ICT by ANI
Washington, July 6 (ANI): Michael Jackson had hired two renowned firms while handling child-molestation charges in the early 2000s, so that he could have insights into how the public viewed him.
The late King of Pop’s attorneys had roped in The Polling Company, a well-known Washington firm, to learn about the public impressions of the star.
Jackson’s legal team had also teamed up with Dezenhall Resources, a secretive crisis communications firm, in the months before the allegations of molestation were made public to prepare defense strategies against lines of media inquiry and attacks.
“The crisis-management objective was acquittal through reasonable doubt, and it was achieved. Restoring the iconic status of his name was never on the table,” the Politico quoted Eric Dezenhall, co-founder of the firm, as saying.
Kellyanne Conway, president and CEO of The Polling Company, also said that her poll results found that the claims made during the child-molestation trial were barely affecting the public’s perception of the singer who had become a national celebrity as early as at the age of five. (ANI)
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Tags: 2000s, acquittal, allegations, child molestation charges, co founder, communications firm, crisis communications, crisis management, defense strategies, dezenhall resources, eric dezenhall, kellyanne conway, king of pop, management objective, media inquiry, michael jackson, national celebrity, poll results, public impression, reasonable doubt