Its time to Switch with UTV Bindass
September 24th, 2009 - 5:29 am ICT by Sampurn Wire
Endemol and Bindass shakes hand again with their new reality cult show Big Switch which is going to air soon. The concept of the show is unique as the 10 rich brats are plucked from their lavish lifestyles and dropped in the claustrophobic confines of Mumbai slums with canvas focused on their every move.
The big twist is that the rich kids are each paired up with a buddy from the slum whose dream they are here to fulfill. To add a glamour quotient the show has a gorgeous and vivacious beauty of Bollywood, Genelia D’souza as host.
“This is the first time that I have been associated with TV show and is really looking forward for it. My role will be of host cum friend, guider and well wisher of the contestants. I will be with them at least for the 12 hours to keep an eye on their tasks and to see of who is the winner in the given competition,” says Genelia.
Zarina Mehta, CEO of UTV Bindass said, “Our idea is to bring two clashing worlds together. Our aim is to give an alternative view of BOTH lifestyles filled with fun massive dozes of humour and drama along with Genelia who for me is a original Sun Shine.”
“Another reason for taking Genelia was that she has come up the hard way and does gel well with our concept of the reality show,” she concludes.
To name few rich brats are Kuwar Hajendar Singh, Sunny Sara the own of night clubs, Poonam Mishra- Miss India 2006 and Omesh Kanwar
The show is going to be a prime time weekly starting from 24 October. So guys are you also ready to switch your life?
-Rachana Trivedi/Sampurn Media
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Tags: 24 october, brats, confines, endemol, genelia, genelia d souza, glamour quotient, kanwar, lavish lifestyles, mehta, miss india 2006, mumbai slums, new reality, night clubs, omesh, reality show, rich kids, slum, sun shine, zarina